Samsung S90D 2024 77” OLED 4K HDR Smart TV

NQ4 AI Gen2 Processor
Our most intelligent 4K processor
Think of the processor as the brain of the TV, and this is our most intelligent 4K processor. Using AI and 20 AI neural networks, it elevates content to near 4K quality. From streaming to gaming, it optimises both picture and sound, enhancing brightness, contrast, motion, sound and resolution - for a truly exceptional 4K experience.

OLED
Pure blacks and bright whites from individually controlled pixels
Experience the magic of cinematic viewing, in your living room. Rather than using a backlight, OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast. Combined with Pantone validated colour accuracy, everything you watch comes to life in stunning realism.

OLED HDR+
Powerful HDR OLED brightness for lifelike picture detail
Experience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.

Smart TV powered by Tizen
Your favourite apps on the best-selling Samsung Smart TV
Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps - all in one place. Not sure what to watch? Our easy-to-use and customizable Smart Hub platform gives you personalized recommendations.

Samsung TV Plus
Entertainment for every day. Always for free.
Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show, Narcos, and Mad Men. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

4K AI Upscaling
Watch in glorious 4K, even if it wasn't filmed that way^[1]
From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 20 neural networks, our TV intelligently analyses images and restores detail for a stunning visual experience.

Real Depth Enhancer
Depth perceived just as a persons eyes would
Real Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.

LaserSlim Design
Elegantly minimal, from all sides
Achieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home.

Dolby Atmos®
Cinematic sound reimagined with Dolby Atmos and your TV's 8 speakers
Dolby Atmos delivers a sound experience that you can feel all around you. It works with the TVs 8 built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you.

Object Tracking Sound Lite
Sound that tracks the action on-screen
Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

AI Sound
Sound optimised for your room and content
Using AI and 20 neural networks, the TV optimises the sound for what youre watching and where youre watching it. It automatically tailors the sound to your space; clarifies voices over background noise; and adapts the sound to match the type of content youre watching. You'll hear every detail.

Samsung Q-Symphony
Samsung TVs and soundbars play together in perfect harmony
Enhance your Samsung TV experience with a Samsung Soundbar. Designed to work in perfect harmony, enjoy exceptional sound from both your TV and soundbar speakers – at the same time. Get the audio experience your Samsung TV deserves.

Cinematic Q-Series Soundbar
3D surround sound for the ultimate cinematic experience

Ultra Slim Soundbar
Impossibly slim and packed with powerful sound

Essential B&C-Series Soundbar
Hear more than just TV sound

Motion Xcelerator 144Hz
Experience ultra-smooth TV gaming with up to 4K 144Hz motion^[2]
Designed for next-gen consoles and PC Gaming^[2] , it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.

Gaming Hub
Where gaming comes together. No console required^[3]
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place^[3] With no downloads, storage limits or console required, just turn on your TV and play.

AI Auto Game Mode
Game settings automatically adjusted by AI
Get the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.

Game Bar
Optimise your gaming experience
The advanced Game Bar^[4] lets you quickly optimise your gameplay—whether thats switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom. Choose to play at wide 21:9 or ultrawide 32:9 aspect ratios and see more of your surroundings at once.

FreeSync Premium Pro^[5]
HDR Gaming without screen tearing and stuttering
AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals^[5]. Watch your games come to life in spectacular colour and vivid detail.

SmartThings
Control your smart home from your TV
From game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button^[6]. You can even monitor home cameras, or see whos at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.

Multi View
See it all at once, on the big screen
Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen^[7]. Handy if you want to keep an eye on the football score whilst watching a movie.

Samsung Daily+
Manage your daily activities
Samsung Daily+ brings together apps such as SmartThings, Workspace and Samsung Health so that you can easily manage your daily activities and lifestyle from the comfort of your TV.

Samsung Knox Security
Your privacy. Secured.
Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring^[8]. It even protects all the Home IoT devices connected to your TV^[9]. It's your privacy, secured.

SolarCell One Remote
Control all your devices with one solar-powered remote
Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries^[10].

AI Energy Mode
Monitor and reduce your energy consumption^[11].
Save energy^[11] with AI Energy Mode and SmartThings^[12]. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room^[13] to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.